Privacy Policy

This privacy policy (“Policy”) describes how Animals Guide (“Company,” “we,” “us,” or “our”) collects, uses, and shares the Personal Information (also called “Personal Data”) of users of our website (“Website”). We take our users’ privacy seriously and are committed to providing you with information to help you understand our privacy practices.

What is Personal Information?

As per our relations with you in connection with your use of the Website, “Personal Information” means any data, which may enable the identification of a specific person, or is otherwise linked to such potentially identifying information.

Your Consent

By using the Website, you consent to the collection and use of information terms set forth herein. However, where applicable law requires your consent, we will not expand the scope of disclosure or use of your Personal Data, without first obtaining such consent.

Information Collection and Use

We gather Personal Information in two main ways: through data automatically collected or generated when you visit, interact with, or use our website, and through data provided by you. Technical data, such as information gathered through cookies and tracking technologies, may be collected independently or with the assistance of third-party services. Personal information may include but is not limited to, your name, email address, telephone number, address, and any other information you choose to provide. We use the personal information we collect for the following purposes:

• To provide and improve our Website and services
• To communicate with users, including sending promotional emails
• To personalize the content and advertising on our Website
• To conduct research and analysis
• To process and fulfill user’s orders
• For compliance with legal and regulatory requirements.

Serving Online Ads

We and some of our advertisers use third-party advertising service companies to serve ads when you visit our Website. These third-party advertising companies sometimes employ cookie, pixel tag and other technological means to measure the effectiveness of web and email advertisements and to create a record of interaction with our Website content that they use together with their advertising which appears on other sites, or for reporting web site traffic, statistics, advertisement data and/or other activities on our Website. We also engage third-party service providers to help with the segmentation of this data. The specific companies that we use are subject to change. As of the date of this Privacy Policy’s most recent update, some of the current service providers include DoubleClick and Google Analytics (for information about how to opt out of tracking methods for these companies and others, click here).

Information Sharing and Disclosure

We do not sell, rent, or otherwise share personal information with third parties for their marketing purposes without your consent. We may share personal information with third parties as follows:

• With our service providers, who use the information to assist us in providing our Website and services;
• To comply with legal and regulatory requirements;
• To enforce our terms of use; and
• To protect the rights, property, or safety of our users or the public.

Non-Personal Data

We may share or otherwise use non-Personal Data at our sole discretion and without the need for further approval.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to collect information about your use of our Website. Cookies are small data files that are placed on your device when you visit our Website. We use cookies to remember your preferences and to provide a more personalized experience. You can control the use of cookies on our Website through your browser settings.

Security

We take appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of personal information. However, please note that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights

You have certain rights with respect to your personal information, including the right to access, correct, and delete your personal information. To exercise these rights, please contact us at using our contact form.

3rd Party Partners

We may work with third-party companies and individuals to provide services that complement our own, such as hosting, data analytics, e-commerce, user engagement, email distribution and monitoring, and business, legal, financial, and compliance advice (collectively referred to as “Service Providers”). These Service Providers may have access to your personal data based on their specific roles and the purposes of our website, and may only use it for those purposes.

GDPR (EU Data Subjects)

The European Union’s General Data Protection Regulation (“GDPR”) provides EU data subjects with the additional rights described below.

Use of Personal Information

We generally act as a data controller of EU data subject’s Personal Information submitted to us. We rely on that Personal Information for the legitimate commercial purposes of providing our Site and Services to you. Where we need to collect Personal Information by law or under the terms of a contract we have with you, and you fail to provide that Personal Information when requested, we may not be able to provide you with our Services. We consider and balance any potential impact on you and your rights before we process your Personal Information. We do not use your Personal Information for activities where our interests are overridden by the impact on you unless we have your consent or are otherwise required or permitted to by law. In certain circumstances, we act as a data processor of third-party partners, and, in those circumstances, we process your Personal Information for the purposes set out in this Policy consistent with the data processing terms of those partners.

We also may rely on your consent to collect, use or disclose your Personal Information. If we rely on your consent to process your Personal Information, you have the right to withdraw your consent at any time by contacting us at the information below. We will only use your Personal Information for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your Personal Information for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.

If you are located in the EU and have any complaints regarding our privacy practices as a data controller, you have the right to make a complaint to your local Supervisory Authority. However, we would appreciate the opportunity to address your concerns before you contact your Supervisory Authority, so please contact us first.

Your Rights

If you would like to request a copy of your Personal Information being held by us, request that Personal Information be deleted, or to update and/or correct your Personal Information, or request that we provide a copy to another data controller, please contact us using the “Contact Us” section below. We will need enough information to ascertain your identity as well as the nature of your request. We will aim to respond to your request within one (1) calendar month of receipt of the request. Where we were unable to do so within the calendar month, we will notify you of the soonest practicable time within which we can respond to your request (and within three (3) months from the date of your request). Please note that there are certain exemptions and restrictions of these rights under the European data privacy laws that enable personal information to be retained, processed or withheld from access and we will inform you of these exemptions and restrictions, if applicable.

International Data Transfers

We offer EU Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our customers that operate in the European Union and the United Kingdom, and make transfers of Personal Information from those jurisdictions to the United States and other countries that lack adequacy determinations. Please contact us using the “Contact Us” section below for more information.

Personal Information Concerning Children

This Website is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from individuals under the age of 13, unless the Personal Information is submitted with verifiable parental consent. We have no actual knowledge of selling or sharing Personal Information of minors under 16 years of age to non-affiliated third parties without affirmative consent.

Changes to This Policy

We may update this Policy from time to time. We will notify you of any changes by posting the new Policy on our Website. You are advised to review this Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us using our contact form.

Last updated: September 2023